#VersusSS17 AdCampaign




Gigi Hadid captures Versus Versace’s spring-summer

2017 campaign. Her boyfriend, singer Zayn Malik and

British model Adwoa Aboah appear in the images.


The photographs were captured with iPhones and digital cameras, adding to a sense

of intimacy. The campaign spotlights leather jackets, light wash denim and distressed

sweaters. Patti Wilson worked as a stylist with hair by Justine Marjan

and makeup by Brigitte Reiss-Andersen.


“The Versus campaign captures everything that is special about Zayn, Gigi and Adwoa.

They are young people who define the mood of their generation with their

honesty, energy and their love,” Donatella Versace said in an official statement.