LV Spirit of Travel the movie



 Louis Vuitton presented the spring 2014 campaign

“Spirit of Travel”  set in South Africa starring

Karen Elson and Edie Campbell shot by

Peter Lindbergh styled by Carine Roitfeld.



“It’s a mix of travel and the fashion world,” said Frédéric Winckler, Vuitton’s

communications and events director, noting that Elson and Campbell donned

looks from Vuitton’s resort and spring runway collections. The fancy threads didn’t

stop these daring women travelers from interacting with creatures. In one shot,

Elson reaches out to offer a giraffe some leaves; in another, Campbell, a skilled

horseback rider, sits astride a zebra. Winckler noted that none of the photos were

manipulated, meaning all of the animal interaction was real, including Campbell’s

synchronized stroll with a cheetah. The campaign also spotlights Vuitton’s iconic

monogram bagsSpeedy, Keepall and Neverfull — along with two new

styles.  An online film is to launch in tandem with the print ads.



Here the short movie of the campaign:


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Karen Elson and Edie Campbell