LVMH Prize 2014

The luxury group today announced the

creation of a new annual LVMH Prize.



Open to any designer under 40 who has produced two commercially available

collections of women’s and/or men’s ready-to-wear, the prize comes with a

300,000 euro grant and a year of mentorship.(Three 10,000 euro prizes

will be awarded to current or fashion-school students, along with a year’s

employment at an LVMH brand.)The LVMH Prize is open to designers

the world over, without restrictions for nationality or residence. “One of

our priorities has always been creativity,” says Delphine Arnault, the

executive vice president of Louis Vuitton, and one of the executives of the

new prize initiative.Applicants submit their work online, via the new, which will be accepting applications today through

February 2, 2014. (Spectators can also comment on submissions and share

favorites via social media.) From the applicant pool, an LVMH team will select

thirty designers to send to Paris during fashion week in March to show their

collections in a group showroom. From there, a quorum of industry experts,

ranging from stylists to editors to retailers, will vote for the top ten, who will

then go before the judging panel. (In addition to the designers above, creative

directors of the LVMH labels Fendi, Marc Jacobs, Louis Vuitton,

Dior, Céline, Givenchy, and Kenzo, respectively, the panel will

include Arnault; Pierre-Yves Roussel, chairman and CEO of LVMH’s

Fashion Group; and Bernard Claverie, LVMH’s head of corporate philanthropy.