Zegna lands
on Rodeo Drive

Gavin Rossdale, in ERMENGILDO ZEGNA Stefano Pilati,

Sharon Stone,and Joe Jonas in Z ZEGNA

 

 

 

Stefano Pilati celebrated the debut of

Ermenegildo Zegna’s  global store on

Rodeo Drive last night, November 9th.

 

Guests such as Jeremy Renner and Gerard Butler browsed the Peter Marino

-designed tri-level space dedicated to the brand’s formalwear,sportswear,

accessories, Zegna Sport, and Pilati’s new Couture collection.”Being on this

multilevel, it depicts very well the different collections,”Zegna CEO Gildo

Zegna said of Marino’s design.”And having the Couture on the top floor, it

enhances this new aspect of Zegna fashion by Pilati”.After the store opening,

the likes of Edward Norton and Gavin Rossdale made their way to the 

gallery space JF Chen for a multimedia installation of Zegna’s

Spring campaign, including a video featuring Pilati reporting from the

EZ News” desk and an exhibition of photos shot by Inez and Vinoodh.

The ads will break in January in select print and digital media worldwide. 

 Actor Jamie Dornan was selected for the ads along with Italian model Paolo

Anchisi. The idea is a narrative between the two characters in a sequence of

portraits and product stills. “Jamie was our face of choice, not only because he

is an accomplished actor, but also an unconventional model with a strong

personal sense of style and substance. He has made understatement the key

to his success,” said Pilati of Dornan, who has just been tapped to play the

role of Christian Grey in the movie version of “Fifty Shades of Grey.””I am

a fashion designer that designs for menswear”Pilati said of his new role.”Of

my previous projects, this one is a bit more personal. I’m more comfortable,

due to the fact that I’m more experienced. The way that I communicate with

the structure and the people,and being Italian, accelerates the process,”

he reasoned. “And we’ve known each other for a long time.” 

 

 

 

 

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Edward Norton, in Ermenegildo Zegna, Stefano Pilati

and Gildo Zegna

 

 

Anna Zegna and Jeremy Renner in

ERMENEGILDO ZEGNA 

 

 

 

 Gerard Butler in Z ZEGNA and Edward Norton in

ERMENEGILDO ZEGNA

 

 

 Stefano Pilati, Balthazar Getty and Rosetta Getty

 

 

 

 

 

source: style.com