Forever Now by
Bruce Weber

After Peter Lindbergh, Inez & Vinoodh and Mert & Marcus,

it’s the turn of Bruce Weber to capture the elegance of

Charlotte Casiraghi for Gucci for the fourth and final wave

of the campaign that focuses on the mythic Bamboo bag. 


Created in 1947 in the brand’s Florence ateliers, the iconic

model is characterized by a hand-curved bamboo handle.

Inspired by riding saddles and made up of an impressive

130 individual pieces, the piece is triumph of artisan

expertise with full assembly requiring two full days of

meticulous work. Thanks to its elegant, feminine design,

the bag quickly became a favorite among royalty and the

1940s fashion set, with the likes of Grace Kelly and Ingrid

Bergman helping to ensure the its status as an iconic accessory. 






YouTube Preview Image