Rika Iron Girls project
Julianne Moore for Matchesfashion.com
Julianne Moore, Dree Hemingway and Joséphine de la
Baume are among the list of inspiring women who have
been photographed by Helena Christensen and Jen Carey
for Matchesfashion.com’s new exhibition, which opened
yesterday ,18th July at its Marylebone No 23 store.
Each of the high-profile muses are seen offering their take on the store’s
exclusive cobalt blue Iron Girl jumper, as they define what being a strong
woman means to them. Both the display and the jumper have been
designed in association with Amsterdam-based fashion label and
bi-annual publication Rika, which will feature the photographs in its
forthcoming issue. “The concept of celebrating powerful, inspirational
women and their personal style is close to our heart. We can’t wait
to see the reaction when we launch the exhibition online and in our
townhouse on July 18. Also, what better way to celebrate this project
than to offer our global customer the chance to buy updated versions
of the Iron Girl sweater, including an exclusive limited-edition style
in cobalt blue?” said Matchesfashion.com CEO, Ruth Chapman.
Other faces to appear in the exhibition include models Jacquetta
Wheeler,Caroline de Maigret and Olympia Campbell, model
Lucie de la Falaise, and his granddaughter, Ella Rose Richards.
Caroline de Maigret