Ready to wear label A.P.C is to launch a capsule

collection with Kanye West, available from July 14.


On July 7, A.P.C founder Jean Touitou tweeted a photo

of a pair of jeans featuring an “A.P.C Kanye” label, announcing

an upcoming collaboration with Kanye West which hits stores

July 14. The brand, which organizes concerts, promotes artists

and produces t-shirts featuring the likenesses of famous

musicians, enters the music business once again alongside the

US rapper, who has just released copies of new album Yeezus in a

blank jewel case that’s as minimalist as a pair of A.P.C jeans.

Kanye is no stranger to the world of fashion – he made his debut

in 2009 with stylish, low-key trainers in collaboration with Louis

Vuitton. In the same year he launched the futuristic Air Yeezy with

Nike, followed by a second, more avant garde model – Yeezy 2 – in 2012.

A front row Fashion Week regular, 2011 saw Kanye try his hand at a

ready-to-wear womenswear collection, which would last for two seasons.

The fruits of his new collaboration: jeans, a sweatshirt and a t-shirt

 will be available in A.P.C stores worldwide, specially open on Sunday

June 14 to celebrate Bastille Day in style.





















source: vogue.fr