Fendi chose Chiara Mastroianni as the
new face for their heady Italian fragrance.
Fendi say the reason behind their choice of ambassador is
simple: she is “the perfect embodiment of the Fendi women.
“They poetically added that their new muse has “a unique
beauty with magnetic charm, she has inherited the natural
elegance of her mother, Catherine Deneuve, and the seductive
smile of her father, Marcello Mastroianni. Heiress of these
two screen legends, she is mysterious, talented and independent.”