Chiara Mastroianni
for Fendi

Fendi chose Chiara Mastroianni as the

new face for their heady Italian fragrance.


Fendi say the reason behind their choice of ambassador is

simple: she is “the perfect embodiment of the Fendi women.

“They poetically added that their new muse has “a unique

beauty with magnetic charm, she has inherited the natural

elegance of her mother, Catherine Deneuve, and the seductive

smile of her father, Marcello Mastroianni. Heiress of these

two screen legends, she is mysterious, talented and independent.”