Opening of
When Attitudes Become Form:
Bern 1969/Venice 2013

Miuccia Prada at When Attitudes Become Form:

Bern 1969/Venice 2013 Opening

 

 

On Wednesday May 29, the opening cocktail of ‘When Attitudes

Become Form: Bern 1969/Venice 2013’ exhibition was held at

Fondazione Prada’s Ca’ Corner della Regina in Venice, at the

presence of Miuccia Prada and Patrizio Bertelli.

 

During the event, artist Walter De Maria reenacted his famous

artwork “Art by Telephone” (1967), by calling the phone

exhibited in the show. Miuccia Prada was the first person to answer.

Guests from the art world included Massimiliano Gioni (Biennale di

Venezia) Nicholas Serota and Chris Dercon (Tate), Alain Seban and

Alfred Pacquement (Pompidou), Thomas Campbell (The Metropolitan

Museum of Art, NY), Marie-Josée and Henry Kravis and Klaus

Biesenbach (MoMA), Richard Armstrong (Guggenheim), Michael

Govan(Los Angeles County Museum), Jeffrey Deitch (MOCA LA),

François Pinault, Victor Pinchuk,Giovanna Melandri(MAXXI), Jean

Paul Engelen (Qatar Museums Authority), Suzanne Pagé (Louis Vuitton

Foundation) Ginevra Elkann (Pinacoteca Agnelli), Francesco Bonami

and Hans Hulrich Obrist as well as some of the ‘When Attitudes Become

Form’ artists such as Daniel Buren, Jan Dibbets, Rafael Ferrer, Stephen

Kaltenbach,Joseph Kosuth, Gary Kuehn, Ger van Elk, Lawrence Weiner,

William T. Wiley, Gilberto Zorio and also Damien Hirst, Cindy Sherman,

Francesco Vezzoli, Anish Kapoor, Tacita Dean, Marc Quinn and Olafur

Eliasson. Gallerists such as Larry Gagosian, Giò Marconi, Jay Jopling

and collectors such as Peter Brant and Maja Hoffmann. Amongst the

others, Stefano Tonchi, Franca Sozzani and Afef Tronchetti Provera.

The exhibition, curated by Germano Celant in dialogue with Thomas

Demand and Rem Koolhaas,will open on June 1 till November 3.

 

 

 

 Patrizio Bertelli, Germano Celant, Miuccia Prada, Thomas Demand and Rem Koolhaas

at When Attitudes Become Form: Bern 1969/Venice 2013 Opening

 

 

 When Attitudes Become Form: Bern 1969/Venice 2013 Opening 

 

 

 When Attitudes Become Form: Bern 1969/Venice 2013 Opening

 

 

Afef Jnifen Tronchetti Provera, Rem Koolhaas and Franca Sozzani

 

 

 

 Group at When Attitudes Become Form: Bern 1969/Venice 2013 Opening

 

 

Miuccia Prada and Francois Pinaul tat When Attitudes

Become Form: Bern 1969/Venice 2013 Opening

 

 

Francesco Vezzoli and Giovanna Melandri at When Attitudes

Become Form: Bern 1969/Venice 2013 Opening

 

 

 Cindy Sherman at When Attitudes Become

Form: Bern 1969/Venice 2013 Opening

 

 

Francesco Vezzoli, Patrizio Bertelli and Stefano Tonchi

at When Attitudes Become Form: Bern 1969/Venice 2013 Opening

 

 

Marc Quinn at When Attitudes Become

Form: Bern 1969/Venice 2013 Opening

 

 

Rem Koolhaas at When Attitudes Become

Form: Bern 1969/Venice 2013 Opening

 

 

Ger Van Elk at When Attitudes Become

Form: Bern 1969/Venice 2013 Opening

 

 

Daniel Buren at When Attitudes Become

Form: Bern 1969/Venice 2013 Opening

 

 

Jean Paul Engelen, Francois Pinault and Ed Dolman 

at When Attitudes Become Form: Bern 1969/Venice 2013 Opening

 

 

Joseph Kosuth and Germano Celant at When Attitudes

Become Form: Bern 1969/Venice 2013 Opening

 

 

 

source: Courtesy of Prada