Rooney Mara for
Rooney Mara is the face of Downtown,
the latest Calvin Klein fragrance.
The print advertorials are shot by Jean-Baptiste Mondino
while the TV spots is directed by David Fincher, who also
directed Mara in The Social Network and The Girl With the
Dragon Tattoo. “Mara’s individuality and formidable talent
resonate with the incredible legacy of women who have been
captured in Calvin Klein advertising over the years,” commented
Catherine Walsh, Senior Vice President of American Fragrances.
“This campaign captures a woman with an original ‘downtown’
mindset, she leads a lifestyle that is authentic and defies expectations.”
The frangance will be launched on July 2013.