Rooney Mara for


Rooney Mara is the face of Downtown,

the latest Calvin Klein fragrance.



The print advertorials are shot by Jean-Baptiste Mondino

while the TV spots is directed by David Fincher, who also

directed Mara in The Social Network and The Girl With the

Dragon Tattoo. “Mara’s individuality and formidable talent

resonate with the incredible legacy of women who have been

captured in Calvin Klein advertising over the years,” commented

Catherine Walsh, Senior Vice President of American Fragrances.

“This campaign captures a woman with an original ‘downtown’

mindset, she leads a lifestyle that is authentic and defies expectations.”

The frangance will be launched on July 2013.