Lacoste
80th birthday

The first photo advertising

 

 

Founded in 1933 by René Lacoste, the label celebrates eight decades

of fashion expertise and creation. For the occasion, the French label

has released two special anniversary ranges of clothes and accessories,

produced in collaboration with artist Peter Saville.

 

 

It all began on a tennis court in 1933, when tennis champion René Lacoste

decided to swap the traditional long-sleeved shirt for a  short-sleeved t-shirt

with a collar, which has become known today as the Lacoste polo. The creative

director Felipe Oliveira Baptista has created two special anniversary

collections to celebrate 80 years in the making. The Edition collection includes

everything you would expect from Lacoste: the legendary polo designed from

René Lacoste’s original sketches, sneakers based on their 1963 originals and

1980s style aviator sunglasses. The label’s creative director also called upon the

talents of British artist Peter Saville to create a unique birthday logo for the

second collection,Unexpected. Composed of colored circles forming the magic

number, the motif is printed on the collection’s polo shirts, t-shirts, dresses and shoes.

 

 

 

Gray cotton men’s t-shirt, from the Unexpected collection 

 

 

 

White cotton men’s t-shirt, from the Unexpected collection

 

 

 

White cotton women’s polo dress, from the Edition collection

 

 

 

Blue cotton men’s polo, from the Unexpected collection

 

 

 

Blue cotton men’s polo, from the Unexpected collection 

 

 

 

Black lambskin women’s polo, Unexpected collection

 

 

 

 

source: vogue.fr