25th April, Art Basel

 Herzog & Meroun installation



Baselworld, the prestigious annual watch and jewelry event, 

takes place in Basel, Switzerland each year. The doors of

the newly-built Hall 1 will open April 25-May 2, in a new

venue designed by architects Herzog & Meroun. 



Inspired by the new Herzog & Meroun a wide range of jewelry labels,

from Chanel – celebrating 10 years at Basel – to newcomers Burberry,

have called upon the skills of architects including Peter Marino from

Architecture de la Maison and Pritzker prize winner Toyo Ito to create

their own unique spaces.





Hermès at Basel


For this year’s event in Basel, French label Hermès sought out none

other than designer of the moment Toyo Ito, the 2013 Pritzker prize

winner, to conceive that all-important exhibition space. Fine materials

and skilled expertise came together to create an architectural piece very

much emblematic of the fashion house. It was Toyo Ito‘s eye for detail

and use of authentic pieces in his work that first caught Hermès attention

– and the collaboration certainly paid off. Behind the large steel frame of

the 1,040m² structure, discover some 624 intricate wooden lattices in a

spacious and seemingly fragile pavilion. However, thanks to the ingenious

mobile wall system, the structure can be taken down and rebuilt time and

time again. See the label’s latest watches as well as 43 photographic portraits

of artists from the Hermès archives on show especially for the occasion,

in a setting of natural wood set of with touches of greenery.

Hermès, Hall1.1, espace B55





Chanel at Basel


It was Peter Marino, the architect behind Chanel‘s avenue Montaigne

boutique, that the French fashion label entrusted once again with the

task of designing their 10th Baselworld pavilion. Found in the centre

of Hall 1, the large black and white three-tiered 500m² structure, housing

the new J12, Première and Madamoiselle Privé watches, certainly

turns heads, in a structural embodiment of Coco Chanel.

Chanel, Hall 1.0, stand A31





Burberry at Basel


After making an impressive debut at Basel last year with the collection

The Britain, Burberry has now taken over territory of its own in the

grand hall. Christopher Bailey dreamt up this two-floored design

with the help of some of the best craftsmen in Britain. The seamless,

timeless design reflects Burberry‘s aspirations to be seconds ahead

of the rest. Dressed in the label’s emblematic check, the oak structure

is partly a house of mirrors that reflect back projected Burberry videos.

A digital experiences coupled with plenty of interactive tools found

throughout the watch collection, in  an instant injection of innovative

Burberry spirit.  

Burberry, Hall 1.1, espace D31




Bulgari at Basel


After demonstrating its flair for design during the Biennale des

Antiquaires and the Serpenti celebration in its New York flagship store,

Bulgari revealed its latest undertaking at Basel. Covered in a distinctive

snake skin motif, the entire 1,800m² space cleverly works the label’s unique

fashion quirks into an architectural design. Taking example from the

venomously winding watch pieces from the Tubogas collection, a metal

walkway that winds its long slinky structure along the three stages

of the stand, encasing vintage Angelo Mangiarotti chandeliers and various

Murano glass pieces.

Bulgari, Hall 1.0, stand A01





Dior at Basel


Dior Horlogerie offer visitors to Baselworld a trip back in time. Designed

by the Architecture de la Maison agency, this 900m² stand brings

Monsieur Christian Dior’s original graphic illustrations of to life. The

new Dior VII and Dior Grand Soir watches are showcased through the

18th century architecture, Palais de Versailles-style ballrooms and

quaint French gardens, all in a palette of gray and white.

Dior, Hall 1.1, stand B39





source: vogue.fr