Luxury fashion house Prada is inviting budding authors to submit
essays via its website for its inaugural ‘Prada Journal’ project.
Prada is now launching a writing contest, inspired by using prescription
glasses as a metaphor. The emphasis of the challenge is: “to explore and
enhance the individual interpretation of reality” as the brand searches for
writers “who can see the world with a unique, rare gaze.”
The brief poses the question: “What are the realities that our eyes give back
to us? And how are these realities filtered through lenses?”
Budding writers are invited to upload their material – in their native language
to be anywhere between 4,000 to 8,000 words. Italian publishing giant
Giangiacomo Feltrinelli Editore will then sift through submissions and translate
them as required. Winners will be revealed in September, (various categories are
yet to be decided) with €5,000 up for grabs.
For more information visit prada.com/en/journal