S.Seletti, M.Cattelan, C.Cracco, P.Ferrari
It was held yesterday during the FuoriSalone 2013,
the Toilet Paper party to celebrate the partnership with Seletti,
which has created a collection of tableware embellished by
Maurizio Cattelan an Pierpaolo Ferrari.
Held in the classic location of the dance hall
Sala Venezia, the party has guest star of the evening
Carlo Cracco, a chef d’exception, who has
prepared a special menu for the evening.
P.Dalla Mora, S.Seletti, P.Vitale, C.Cracco
Carlo Cracco, Victoria Cabello and Barù
Presented in world premiere at the Salone del Mobile in Milan
a unique collection of plates, cups and tablecloths born from
the collaboration between the magazine by Maurizio Cattelan
and Pierpaolo Ferrari and Seletti, the Italian design company.
Black humor dipped in pastel colors: from the encounter between
Seletti Italian design company, and Toiletpaper, the magazine
of images, by Maurizio Cattelan and Pierpaolo Ferrari was born
an unusual and unique collection of plates, cups and tablecloths
that will be presented in world premiere at the Salone del Mobile in Milan.
A selection of images taken from the magazine by Maurizio Cattelan
and Pierpaolo Ferrari become the motif of the collection: a prancing
horse, the cuttedfingers and a pulp interpretation of the famous
“I love you” decorate cups and glasses; a fish stuffed of precious
stones, and a full table of “unexpected” guests looming large on the
tablecloths. Tin and waxed, the materials in the collection
Toiletpaper-Seletti, they are perfectly in line with the spirit of
the pop magazine: cheap and widespread, never sectoral.
“Often we love to take photos and make them realize in objects,
clothes, accessories ” says Pierpaolo Ferrari. “The images of
Toiletpaper can become a swimsuit as a Formula 1 car.
The important thing is that it is not distorted the spirit of t
he magazine, ironic and disturbing at the same time.
Today, thanks to Seletti, some images have managed
to become real objects, we hope to succeed”.
The collection is previewed from 9 to 14 April at
the Spazio Rossana Orlandi. Then, it will be for sale
in an international selection of specialty stores from the
month of July and on-line at Yoox.com, with prices
ranging from 10 to 20 euro.