Tales of Spain
Lula artwork and Adr interpreted the new Loewe’s young capsule
“Tale of Spain”. The collection features printed scarves
with the brand’s iconic prints, handbags of various shapes
and sizes, bag charms, belts and bracelets, and will include
also a sweatshirt with the classic Loewe monogram
sunglasses, nail stickers, temporary tattoos.
Since Stuart Vevers became Loewe’s Creative director in 2009
his work has been guided by two standards: a respect for
the brand’s artisan tradition and a taste for celebrating
its Spanish origins. If we were to point out a third, it would be
his interest in bringing those values closer to a young audience.
The project “Tales of Spain” integrates these three standards.
Loewe’s artisan tradition in the treatment of leather is present
on the bags and small leather goods in this collection.
A deep knowledge of leather is necessary to obtain a perfect
multicoloured print without the skin losing its defining consistency
and texture. The softness, sensuality and lightness of Loewe’s
leathers are a gift to the touch.The same can be said of its silks.
With StuartVevers, the Spanish culture has regained its role in
Loewe’s silk. ‘Mantón de Manila’,‘Mariposas Españolas’
and ‘Barroco’ were three lines retrieved from the house
archives from the 1970s and 1980s and successfully reinterpreted
in past seasons. Now the three come together in a series of prints
that are combined in a wide range of products.
The collection “Tales of Spain” will be on sale next May.
source: Courtesy of Karla Otto
Artwork by: Lula, HERSELF magazine