“Fashion does not deserve to end up in the trash”
is the new H&M campaign for the recycling of used clothing.
This campaign provides that each customers can
bring a maximum of two bags of used clothes per day,
and for each bag delivered, get a good discount of 5 euro
on new merchandise that start from 40 euros.
After colonizing the world with megastore, and after
having created a brand focused on accessories called
& Other Stories, already being aired in the U.S.
and UK, the Swedish group experimented with
new ways to continue to grow and to try to increase its
profitability. And with & Other Stories, starts a fashion
brand. In Paris and London has already arrived, while
in Milan the first store will arrive on April 19th.
Once again H & M has taken a different path
than the other low-cost chains.