H&M recycling


“Fashion does not deserve to end up in the trash”

 is the new H&M campaign for the recycling of used clothing. 



This campaign provides that each customers can

bring a maximum of two bags of used clothes per day,

and for each bag delivered, get a good discount of 5 euro

on new merchandise that start from 40 euros.


After colonizing the world with megastore, and after

having created a brand focused on accessories called

& Other Stories, already being aired in the U.S.

and UK, the Swedish group experimented with

new ways to continue to grow and to try to increase its

profitability. And with & Other Stories, starts a fashion

brand. In Paris and London has already arrived, while

in Milan the first store will arrive on April 19th.


Once again H & M has taken a different path

than the other low-cost chains.



source: www.libero.it