AdR News:
PPR changes name


On June 18th, PPR will change his name

into KERING here’s the video announce. 



PPR chief executive François-Henri Pinault has confirmed that

his company will be called Kering, effective from mid-June this year.

The current acronym stands for Pinault-Printemps-Redoute, but Pinault

sold Parisian department store Printemps in 2006 and expects to sell mail

order company La Redoute by the end of the year. Pinault’s father François

founded building materials firm Pinault SA in 1963, and went public in 1988

before branching out into luxury with an investment in the Gucci Group in 1999.

Luxury fashion brands in the PPR stable include Yves Saint Laurent, Alexander

McQueen, Stella McCartney Balenciaga, Gucci and more recently, London

Fashion Week star Christopher Kane.



The Kering logo features an abstract illustration of an owl and the

tagline ‘Empowering Imagination’ as the group completes its

transformation to a fully-fledged fashion and accessories specialist.




YouTube Preview Image