The Edit, is the NET-A-PORTER’s new weekly
online magazine launched during the last
fashion week in February.
Each themed weekly edition will celebrate women with great
style and a great story, and bring you the ultimate edit of
the season’s must-wear trends and game-changing pieces.
This has been in the works for a while. The beloved luxury
e-commerce leader has been beefing up its editorial content
since bringing on former Harper’s Bazaar UK EIC Lucy
Yeomans; and last fall, the company’s CEO Mark Sebba
hinted at plans for full-fledged magazine.
The Edit features shoppable market stories and editorials,
in addition to news and features stories. The Edit also has
advertising from various luxury brands. But what may
differentiate it the most from other online mags is that it’s also
published in French, German and super-important Mandarin.
“We want to be for the global, international woman. We’re
not putting up geographical barriers,” Lucy Yeomans told the trade.
As for the print magazine, they’re testing it with a one-off called
The Collections Special, which showcases the spring 2013
collections and will be sent to “100,000 top customers who
have been identified as particular lovers of print.”
The final print product will be available by subscription
and on newsstands and will be poised to compete with
Vogue and Harper’s Bazaar, though it will only be
published four to six times per year.