The Edit

The Edit, is the NET-A-PORTER’s new weekly

online magazine launched during the last

fashion week in February.

 

Each themed weekly edition will celebrate women with great

style and a great story, and bring you the ultimate edit of

the season’s must-wear trends and game-changing pieces.

This has been in the works for a while. The beloved luxury

e-commerce leader has been beefing up its editorial content

since bringing on former Harper’s Bazaar UK EIC Lucy

Yeomans; and last fall, the company’s CEO Mark Sebba

hinted at plans for full-fledged magazine.

 

The Edit features shoppable market stories and editorials,

in addition to news and features stories. The Edit also has

advertising from various luxury brands. But what may

differentiate it the most from other online mags is that it’s also

published in French, German and super-important Mandarin.

“We want to be for the global, international woman. We’re

not putting up geographical barriers,” Lucy Yeomans told the trade.

 

As for the print magazine, they’re testing it with a one-off called

The Collections Special, which showcases the spring 2013

collections and will be sent to “100,000 top customers who

have been identified as particular lovers of print.”

 

The final print product will be available by subscription

and on newsstands and will be poised to compete with

Vogue and Harper’s Bazaar, though it will only be

published four to six times per year.

 

 

 

source: net-a-porter.com