PUMA by Hussein Chalayan
2013 Spring/Summer Lookbook
There’s Glastonbury. There’s Cornwall. There’s Piccadilly.
Somewhere between these spaces, Hussein Chalayan rebels best.
The Great British Outdoors are a dual realm of country and city in
which he finds the rawest, simplest design solutions—grounded
in hobbies such as camping, bird watching, fly fishing, and pylon
trekking. In turn, the season is lighter and airier. It adopts a practical
tone: it is only proper to properly outfit one’s needs in order to facilitate
one’s greatest quests. Designs are tech-inspired (looking to pylons for
structure, composition, fastenings) and self-sufficient (nerd pocketing
adored by British hobbyists) with clever cutlines (tent informed
constructions and configurations).
Materials are sophisticated. Lines are clean. Details are lenticular,
near-holographic. The collection is a new and more functional dress code
for the urban outdoorsman and woman. It’s social and curious, taking
boldly from country and city, and refusing to conform to one or the other
in true Chalayan fashion.