Proenza Schouler
new website



The Proenza Schouler  Spring 2013 collection, was

inspired by the constant barrage of imagery in the

digital age, and who could forget last season’s 

trippy, video-game-tinged Desert Tide flick?



Now the duo has unveiled two more tech-tastic endeavors: a

freshly revamped, interactive website and a hot-off-the-presses

campaign video featuring the multimedia stylings of digital artist

Eddie the Wheel. Directed by David Sims with a soundtrack by

Grass Giraffes, the video stars models Julia Nobis and Irina

Nikolaeva — and lots of far-out cyber collage.

Feast your eyes on it right here.




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