Salvatore Ferragamo launches Fashion Foundation,
a foundation that aims to encourage and educate
prospective fashion talent.
Salvatore Ferragamo has established a foundation, entitled
Fondazione Ferragamo, will be based in the label’s birth
place, Florence, and will involve a curriculum based on the
values of the label’s namesake, Salvatore. Wanda Ferragamo
- his widow – said of the foundation: “Young people are the
engine of any society, the force that ensures continuity and
the future. They must have the chance to demonstrate
their worth and their abilities.”
In addition to offering training and support, the foundation
will also grant awards and scholarships to selected students
and arrange cultural events in collaboration with the
Salvatore Ferragamo Museum. “Adults, institutions and
businesses are responsible for giving them these opportunities,“
Mrs Ferragamo continued. “Providing them with know-how,
creativity, technology and, above all, the desire to move forward,
to overcome all obstacles - values exemplified by my husband’s
life and his life’s work.”
Museo Ferragamo in Florence announce a new exhibition
The Amazing Shoemaker
Fairy tales and legends about shoes and shoemakers
An exploration of shoes in our collective imagination
From 19 April 2013 to 31 May 2014, Museo Salvatore Ferragamo
in Florence will host a new and important exhibition, The Amazing
Shoemaker – Fairy Tales and Legends about Shoes and Shoemakers
curated by Stefania Ricci, Sergio Risaliti and Luca Scarlini.
In this exhibition, the museum explores the role that shoes play in fairy tales,
myths and legends, which are very often centred around shoes and cobblers,
as wearing shoes has historically been seen as a sign of wealth and power.
The Amazing Shoemaker – Fairy Tales and Legends about Shoes
and Shoemakers tells the life story of Salvatore Ferragamo, a personal
history that already has all the essential ingredients of a fairy tale. It is an
adventure that begins with a young boy’s passion for an ageold trade, lessons
learned from other cobblers and our hero’s travels to a distant land where
shoes hold fascinating and mysterious powers.
The focus of this exhibition has stirred the interest of a number of writers
and artists in myriad disciplines, who have enthusiastically contributed to
the project with their own works of art.