Kartell + Taschen

 

Kartell

The Culture of  Plastics

Elisa Storace, Hans Werner Holzwarth

Taschen Books

 

The story of a company that made plastic an enduring attraction

 
 
 
The Italian company Kartell is famous around the world for having
invented the culture of plastic furniture and interior fittings. Kartell
was founded in 1949 by Giulio Castelli, a chemical engineer with a
vision to create something good from plastics, a material whose
applications were still relatively unexplored. A fruitful collaboration
with the great designer Gino Colombini started, who won the firm
its first Compasso d’Oro award in 1955. Particularly since the
plastic-loving era of the 1960s and 70s, Kartell has become an
enduring household name; from thefamous designs of Anna
Castelli Ferrieri and Joe Colombo in the 1960s to more
recent hits such as Philippe Starck’s Ghost Chairs or Ron
Arad’s Bookworm shelves, Kartell has consistently chosen
to work with the world’s most talented designers while  
reinventing plastic as a quality material for the new age.
 
This survey covers the entire history of the company, decade
by decade, exploring all aspects of its evolution as well as the social
and technological qualities of Kartell products. Also included is an 
interview with Claudio Luti, owner and President of Kartell
 for more than 20 years and architect of the new boom.
But most of all the objects themselves—in historical shots, ads, displays,
and many photos especially made for this publication, with detailed
captions on the technological innovations behind the design—tell
the story of a company that brought us the culture of plastics.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Source: Taschen.com