Emilio Pucci for
Rita Ora



Italian fashion house Emilio Pucci has created the

costumes for Rita Ora’s live UK debut, The Radioactive Tour.



It looks like Rita Ora is aiming for the top of the fashion charts as well as

the pop charts. Following in the footsteps of the likes of Lady Gaga and

Madonna, the popstrel has enlisted a major fashion house to create the

costumes for her first-ever tour, which kicked off in Manchester last night.


Peter Dundas, the creative director of Pucci, has worked with Ora to echo

her signature “urban glamour” look in the elaborate stage costumes.

Taking key themes from the brand’s spring/summer 2013 collection,

Dundas studied proportions and fabric to ensure Rita had the freedom

to carry out her required choreography.


“I was thrilled to design the costumes for Rita’s ‘Radioactive Tour’,

from the moment I met Rita we’ve had a great connection and doing

something like this together felt like only a natural progression,” said

Dundas. “The costumes have impact and flamboyance in a way that

feels personal to Rita whilst staying true to the Emilio Pucci aesthetic.”












Source: telegraph.co.uk