Emilio Pucci for
Italian fashion house Emilio Pucci has created the
costumes for Rita Ora’s live UK debut, The Radioactive Tour.
It looks like Rita Ora is aiming for the top of the fashion charts as well as
the pop charts. Following in the footsteps of the likes of Lady Gaga and
Madonna, the popstrel has enlisted a major fashion house to create the
costumes for her first-ever tour, which kicked off in Manchester last night.
Peter Dundas, the creative director of Pucci, has worked with Ora to echo
her signature “urban glamour” look in the elaborate stage costumes.
Taking key themes from the brand’s spring/summer 2013 collection,
Dundas studied proportions and fabric to ensure Rita had the freedom
to carry out her required choreography.
“I was thrilled to design the costumes for Rita’s ‘Radioactive Tour’,
from the moment I met Rita we’ve had a great connection and doing
something like this together felt like only a natural progression,” said
Dundas. “The costumes have impact and flamboyance in a way that
feels personal to Rita whilst staying true to the Emilio Pucci aesthetic.”