AdR News: Vanessa for
Vanessa Paradis is the celebrity face of the
H&M Conscious collection campaign.
The collection use materials such as organic cotton, recycled polyester, and Tencel,
“I like being part of something like the Conscious collection at H&M.
I try my best to shop consciously, and vintage is very much part of my
wardrobe,” said Paradis. “I love the style and it works in an
eco-friendly way because I like to use and reuse old clothes”.
H&M is launching a Conscious garment collection initiative,
enabling customers to bring unwanted clothing – from any
brand – into any H&M store in the UK and Ireland for recycling.
Shoppers will receive an H&M voucher in exchange for each bag – with
a maximum of two bags per customer, per day.
The move marks the first time that any high street store has promoted
and rewarded recycling to such a scale, with the aim of preventing
unwanted clothing from ending up in landfill sites.
The collection fronted by Paradis will be available at
H&M stores worldwide and online from March.