Vanessa Paradis is the celebrity face of the

H&M Conscious collection campaign.

The collection use materials such as organic cotton, recycled polyester, and Tencel, 

“I like being part of something like the Conscious collection at H&M.

I try my best to shop consciously, and vintage is very much part of my

wardrobe,” said Paradis. “I love the style and it works in an

eco-friendly way because I like to use and reuse old clothes”.

H&M is launching a Conscious garment collection initiative,

enabling customers to bring unwanted clothing – from any

brand – into any H&M store in the UK and Ireland for recycling.

Shoppers will receive an H&M voucher in exchange for each bag – with

a maximum of two bags per customer, per day. 

The move marks the first time that any high street store has promoted

and rewarded recycling to such a scale, with the aim of preventing

unwanted clothing from ending up in landfill sites.

The collection fronted by Paradis will be available at

H&M stores worldwide and online from March.

Source: Vogue.uk