Art at yoox.com joins forces with Francesco Vezzoli In support of the areas affected by the
recent earthquake in Italy’s Emilia region. One of the world’s most celebrated contemporary
artists,Vezzoli has created a limited edition work to be sold exclusively on yoox.com.
All proceeds from the sale of these works will be donated to FAI – the non-profit
Italian foundation dedicated to the restoration and conservation of historic buildings and places.
The work, CON AMORE, FRANCESCO VEZZOLI (FRANCESCO by
FRANCESCO) is Vezzoli’s first foray into serially produced art work with an edition
of 399 numbered and signed pieces on sale for €399, exclusively on yoox.com.
Created especially by the Artist for this initiative, all proceeds from the sale of the work go to FAI
The Italian Environmental Fund to contribute to the restoration of the Palazzo Comunale of
Finale Emilia where the first earthquake had its epicenter – a concrete demonstration of
support for the EmiliaRomagna region where YOOX Group is based.
The choice of the palazzo was reached by FAI, together with the Regional Directorate for the
Cultural and Environmental Heritage of Emilia Romagna due to the immense symbolic value
of the building representing the soul of the community and a focal point for aggregation.
Francesco Vezzoli is well known embellishing images of the stars of yesterday and today with
obsessive hand embroidered tears. For this edition, Vezzoli himself is the subject, in a portrait
shot by photographer Francesco Scavullo. For the first time, the tears hand embroidered by the
artist are replaced by a sewing machine repeated on 399 works, each with a dedication –
CON AMORE, FRANCESCO VEZZOLI (FRANCESCO by FRANCESCO), rendered
in in fuchsia glitter.
This seductive image simultaneously evokes the languid glamour of autographed images of
old-fashioned stars, as well as the ‘domestic’ nostalgia of embroidered postcards – objects
cherished by grandmothers and aunts, framed and preserved like precious relics.
This collaboration celebrates the recent launch of Art at yoox.com – a dedicated area online
bringing together photography, prints, original works and products by emerging and
established artists, giving them and their creations global visibility,
with over 7 million unique visitors per month.