Prada presents the “24 h Museum”, designed by Francesco
Vezzoli with AMO, Rem Koolhaas’ think tank.
The “24h Museum” opens in Paris on Tuesday 24 January
for 24 hours only, till Wednesday 25 January, in
the historic Palais d’Iéna, the building designed by
Auguste Perret between 1936 and 1946, today home of
CESE (Conseil Economique, Social et Environnemental),
the French ‘third Chamber’.

AMO’s installation for the “24 h Museum” is divided in
three sections, each inspired by a particular type of
museum space: historic, contemporary and forgotten.
The three sections are instrument to the sequence of
events that take place during 24 hours in different
areas of the ground floor of the Palais d’Iéna.
The central space is a large metal cage made from
grills and neon lights that encloses the work
by Francesco Vezzoli.

In the three sections – historic, contemporary and
forgotten – Vezzoli is creating a “non-existent museum”
where he shows his personal tribute to the eternal
allure of femininity through interpretations of classical
sculptures that make reference to contemporary divas.
“They are my icons turned into sculptures and placed
on marble pedestals”.*

In its tradition of working with artists and making
multiple approaches to the creative process – with a
unique capacity to embrace utopias like The Double Club
(London, 2008–09) and the Prada Transformer (Seoul,
2009) – Prada realizes with Francesco Vezzoli a new
project of visual and linguistic experimentation in the
“24 h Museum”, a Baroque festival in which the entire
exhibition lasts only 24 hours.

PROJECT DETAILS

TITLE:     ”24 h Museum”
DATE:     24 – 25 January 2012
LOCATION:     Palais d’Iéna
ADDRESS:     9, PLACE D’IÉNA, 75016 PARIS
HOURS:     TUESDAY 24 JANUARY 2012
8.30 pm – 11.00 pm, Dîner placé, invitation only
11.00 pm – 3.00 am, Party, invitation only
www.24hoursmuseum.com
WEDNESDAY 25 JANUARY 2012
7.00 am – 12.00 pm open to the public
12.00 pm – 2.00 pm press walkthrough
2.00 pm – 4.30 pm open to the public
4.30 pm – 6.30 pm schools’ guided tours
6.30 pm – 8.30 pm Closing Vernissage

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