Source and Production: Modecracy.com    Exclusive preview: we entered the factory of the new fragrance from Anna Dello Russo. The shoes run on tapes, the machines do the final touches. Ready to fly. (MODECRACY.com)

Source: VOGUE Paris December 2010

“24 WINDOWS TO OPEN  When I was a child, I was fashinatedby the ADVENT CALENDAR…

Count the days to CHRISTMAS.
Beginning December 1st open one windoweach day starting with NUMBER 1.

The last window NUMBER 24 opensCHRISTMAS EVE.

Every day you will got a surprise…every day make a WISH…  MERRY CHRISTMAS!”
  Anna
 

Source: La RepubblicaText by Laura Asnaghi

 “I insisted that my PERFUME bottlebe hand made and as unique as a GOLDEN SHOE,

I insisted that the SHOE be madeof the same thin glassas CHRISTMAS ornaments,

I insisted that my entire PERFUMEproject be the stuff made of DREAMS…

For any DREAM to come true,it must be guarded safely, treated with DELICACY,
handled with CARE.
The scent of ANNA DELLO RUSSOwill be available exclusivelyon YOOX.COMfrom 3rd December. Anna

Photo Credit: Sinisha Nisevic @ SinFactory MediaFashion Credit: Emilio Pucci, Roberto Cavalli,
Alan Journo, Giuseppe Zanotti 

 ” I would like to say a massivethanks to JUERGEN TELLER.  It was an honor to be photograpedby an ARTIST like you.

I would like to thanks MOSCHINOfor the massive GOLD outfit.  I would like to thanks MARCO BRAGAand GIULIANO FEDERICO @ MODECRACYfor the art direction and the bottle design. I would like to thanks CLUJ COLLECTIONfor doing the slipper in blown glass.
I would like to thanks FIRMENICHfor creating the flavour.
I would like to thanks YOOX.COMfor the huge help.
The Scent of ANNA DELLO RUSSOwill be available exclusively on YOOX.COMfrom 3rd December.

BEYOND any imagination …
BEYOND any fantasy …
 YOU ARE BEYOND “

Anna Photo Credit:Juergen TellerArt Direction: Marco Braga andGiuliano Federico for ModecracyFashion Credit: MoschinoProduction: YOOX.COM  

“I’m so HAPPY to show you theVIDEO of my SCENT.
I would like to thanks so many peopleinvolved in this incredible experience!
First of all, I would like to thanks  my charming friend KANYE WEST that allowed me to use his music RUNAWAY as a soundtrack.(I’m obsessed by this song).
I would like to thanks my dear PETER DUNDAS to gave me this EMILIO PUCCI amazing gown,
and ROBERTO CAVALLI forthe sexy corset dresses.
I would like to thanks ALAN JOURNO for allcrazy, excentric HEADPIECES.
I would like to thanks GIUSEPPE ZANOTTIfor the SWAROWSKI chocker and bracelet,worn by LADY GAGA.
I would like to thanks SINISHA NISEVICto shoot me and make me beautiful.
I would like to thanks MARCO BRAGAto direct me acting as an actress.
I would like to thanks GIULIANO FEDERICOfor the script’s suggestions.
I would like to thanks FEDERICO MARCHETTIof YOOX.COM for making this dream real.
I would like to thanks SAMANTHA andYOOX.COM staff to make the backstage images.
I would like to thanks ANDREW and LAURAfor Hair and Make-Up.
I would like to thanks my assistant VIVIANA VOLPICELLA to support me all the time. I would like to thanks my fashion editor AURORA SANSONE that followed me always.
I would like to thanks FRANCESCA @CLOSE-UP for a not expensive production.
At last but not at least I would like to thanksPAOLO ZOLLO from the ADR FACTORY,
without you all of this would havebeen impossible!”
Anna

Video Credit: Sinisha Nisevic @ SinFactory Media
Cinematographer 1: Sinisha Nisevic
Cinematographer 2: Marco Proserpio
Editor 1: Jay Gartland
Editor 2: Jess Carfield
Colorist and effects: Kyle Richardson @ Voda Digital
 Art Direction: Marco Braga
Production: Francesca @Close-Up
Hair and Make-Up: Andrew and Laura Stucchi @Close-Up
 Sound-track: Runaway by Kayne West from
My Beautiful Dark Twisted Fantasy
 Fashion Credit: Emilio Pucci, Roberto Cavalli,
Alan Journo, Giuseppe Zanotti

  “SPEECHLESS! With this appearance
 on December issue of AMERICAN VOGUE andthe interview by legendary HAMISH BOWLES,I can say…  The best way to conclude a very special YEAR”Anna

“Be on the LANVIN for H&M catwalk at the PIERRE in New York on Nov 18th,was extremely funny!

I pretended to be JERRY HALL walking onthe street with her dog… The athmosphere of the show reminded methe hot runaway of THIERRY MUGLERat the beginning of the 90′sbut reported at the NOW contemporaneitywith lot of irony!

After the show, all of us get crazy doing shoppingin the POP store of LANVIN for H&M.
 All the philosophy behind the scenes of this great project was like invite a bunch of KIDS to aspecial trip to DISNEYLAND!!!! Source: H&M  Photo Credit: Mimi Ritzen Crawford Source: Vogue.com Photo Credit: Susie Lau Source: http://stylebubble.typepad.com/Photo Credit: Tommy TonSource: http://jakandjil.com/blog/

  Le abitazioni milanesi della giornalista di «Vogue Japan»,icona dei blog della moda
«Ho due appartamenti: uno è per i vestiti»
Anna Dello Russo: «Colleziono anche libri, foto, scarpe.Cucina smantellata per fare la cabina-armadio»
Quattromila paia di scarpe, una collezione di vestiti tanto ampia da essere sostituita ogni stagione e inesorabilmente impacchettata, sigillata e «archiviata» in deposito. La casa milanese di Anna Dello Russo, «editor at large» e consulente creativa di Vogue Japan, ex direttore di L’Uomo Vogue (2000-2006) è doppia.  Due appartamenti uno accanto all’altro al primo piano di un bel palazzo signorile a pochi passi da Corso Como: uno, dove di firmato c’è addirittura lo zerbino (Chanel), è quello in cui Anna vive. Per fare spazio agli abiti di uso più frequente ha anche smantellato la cucina trasformandola in una grande cabina armadio, relegando la mini-cucina a un angolo invisibile del lungo corridoio costellato dalle librerie, i tanti bric-a-brac esposti con ironia, immagini sacre e soprattutto le foto d’autore – molto presente Steven Klein – collezionate durante una carriera nel giornalismo di moda lunga 25 anni.  Ci sono l’attore e regista Edward Norton, gli amici di sempre Stefano Gabbana e Domenico Dolce (si è sposata con un abito realizzato da loro: strascico in chiffon di diciotto metri poi trasformato in pregiato tendaggio per casa), tante modelle, Sharon Stone e soprattutto Catherine Deneuve: «Forse la più grande icona di stile, dall’inizio della carriera fino ai primi anni ’90 non ha sbagliato niente: la quintessenza dello chic».  
L’altro appartamento, più piccolo, accanto alla residenza, è sostanzialmente una gigantesca cabina armadio: una grande camera dove gli abiti stanno negli armadi (profondissimi) in fila per due, tutti conservati in un’identica fodera con una targhetta a indicare il contenuto. Il riscaldamento è spento perché, spiega Dello Russo, «il calore rovina i tessuti». Il salotto, con le pareti trasformate in set fotografico permanente (qui Jürgen Teller, il suo preferito che le ricorda tanto Helmut Newton col quale lavorò a lungo, l’ha ritratta recentemente per «W»), ospita una bacheca di scarpe, poltrone antiche e un grande specchio.

Anna Dello Russo non è soltanto una delle giornaliste di moda più famose con un curriculum di direzioni e consulenze a cinque stelle: è anche – e soprattutto – un’icona modaiola di internet, protagonista di una sorta di reality show digitale. «Mi era chiaro fin dall’inizio che il fenomeno dei blogger di moda – specialmente quelli che fotografano fuori dalle sfilate – avrebbe cambiato il volto mediatico del sistema: sono diventata stylist di me stessa, è stato liberatorio». Così Anna – fisico da modella plasmato con nuotate quotidiane e yoga – si cambia in autotra una sfilata e l’altra con l’aiuto di due assistenti peressere fotografata e subito trasmessavia twitter e dai blog in tutto il mondo. 
È sulla copertina della rivista «10» di questo mese, e il New York Times giorni fa le ha dedicato un lungo servizio. Scott Schuman di «Sartorialist» e Tommy Ton di «Jak & Jil», Bryan Boy di bryanboy.com e Tamu McPherson di «All the Pretty Birds» e tutti gli altri photoblogger sono ormai i cronisti di corte dei suoi look da imperatrice della moda, spesso ripetizioni precisissime dei look da passerella. Il suo sito (www.annadellorusso.com: lo cura personalmente) ospita le «regole» di stile («Le cose di cui chiacchieravo con le amiche: mi limito a condividerle su internet»).  Ha appena battezzato un profumo e sta meditando se dire sì a un’importante casa britannica che le ha chiesto di creare un servizio da té (una delle sue passioni: pugliese di nascita e «icona intergalattica» nella definizione che dà di lei il blog «Opera Chic», Anna è anche una grande anglofila: «La regina è l’icona assoluta: ha i gioielli più belli del mondo»).  Una delle battute di Anna più celebri su internet è «ho un fidanzato, ma non vive con me perché non c’è spazio per i suoi vestiti» (lo scarso spazio negli armadi fu la sortetoccata anche al suo ormai ex marito). «La soluzione? Creare una fondazione a mio nome dedicata alla moda: ci sto lavorando, ma è un iter burocratico piuttosto complesso».
Interview by Matteo PersivaleSource: Corriere della Sera Photo Gallery 

 ”Now begins the critical period forPARTIES to celebrate CHRISTMAS.
 They involving not only the family andfriends, as well as formal events.
 I’m going to remember you my10 RULES to be always on TOP! 1. Don’t wear RED or GREEN outfits.
You will look alike a  Christmas tree.

2. Forget any COATS(also if outside it’s only 5 degrees).
You should make a big impactjust with your dress.

3. Choose a GOLD.
You will emphasize the ideato be a Christmas GIFT to unwrap.

4. Go to the hairdresser, facial,manicure and pedicure.
Don’t be worry to be OVER-DONE!

5. Choose between HAT and MAKEUP,
if you wear a hat keep fresh faceotherwise you will looks like a transvestite.

6. Wearing lots of JEWELLERY.
the sound of JEWELLERY banishbad thoughts and bad ghosts.

7. Focus on the SHOES.
Generally at Christmas party you spenda lot of time seated on the sofa.

8. Shoes have to carry all the magicalatmosphere of Christmas:
Choose sparkling, shiny, eccentric, metallic, decorative, precious, brocade, extravagant, color-full, magnificent, enchanting, … PAIR OF SHOES.

9. Don’t be worry about your BAG,
you immediately will forget it on some chairs.

10.  Don’t throw yourself on the drinksand on the food.
It’s not POLITE! 

 “My last passion is HEAD-PIECES

to collect them and to preserve themis a problem because they going to dieif they are not worn.

Then I’ve started the collection of HEADSmatching with the WIGS to be ableto visualize better the look of the HATS”Anna

  An incredible tour through the capitals of fashion: Hong Kong, New York, London, Milan, Paris. Anna Dello Russo meets bloggers, photographers, designers, models, celebrities, powerful fashion icons and unknown people, enters and exits from catwalks and backstage, performances and TV shows, bal masquè and hotel rooms. And she opens your eyes on an astonishing journey to which you’ve never had access | produced by MODECRACY.com   Source: www.modecracy.comEditing: Luca FinottiShooting: Saori MasudaProduction Assistant: Paolo ZolloConcept: KatamashiFashion Assistant: Aurora Sansone, Viviana Volpicella 

 Source: Grazia UKPhoto Credit: Michel Sedan Interview by Paula Reed

  “During the interviews, often peopleask me what’s fashion for me.
 I’m going to tell you my personal BIGNAMI(http://www.bignami.com) of this huge field.

3. FASHION is such stuff asDREAMS are made on…

5. If you like to be relaxed,you will never get the LOOK.Fashion is always UNCOMFORTABLE!

6. Don’t go to far in vintage. Fashion is HINC et NUNC.

7. So between FASHION and STYLE?Absolutely FASHION…is less pretentious, is authentic. FASHION is declaration of own freedom.

8. Because nothing succeeds like excess!

9. NO matter the size of your body!FASHION to flatter every figure.

10. FABULOUS at EVERY AGESFashion to FLATTER you.”
 

Anna Dello Russo, editor at large for Vogue Japan, drew attention in Paris during Fashion Week in October.

  ANNA DELLO RUSSO lives in a glass house — the virtual kind — her subtlest gesture or sartorial quirk scrutinized by her legions of fans. Pecking at their keyboards, those online viewers wax effusive. “She is like Coco Chanel to me,” one admirer exclaimed on The Sartorialist, the popular blog. “Isn’t she fabulous … so jolie laide,” gushed another on The Fashion Spot; a third posting on Ms. Dello Russo’s blog, to her: “I love when you wear pink.”

“They want to choose my outfit, to dress me like a doll,” said Ms. Dello Russo, the elastic-limbed editor at large for Vogue Japan. “I’m thinking I’m a Barbie of the Internet.”
Not that she is complaining. Ms. Dello Russo and her raffish style-world cohort, who populate the mastheads of the fashion magazines, represent a new breed of Web-based reality star. Cyber idols like Carine Roitfeld and Emmanuelle Alt of French Vogue, Kate Lanphear of American Elle and Giovanna Battaglia, lately of Italian Vogue, are hardly household names. But as the heroines of influential fashion blogs like Jak & Jil, Who What Wear and Citizen Couture, they are casting a spell, their comings and goings relentlessly tracked by a new generation of aspiring style savants.
“Editors and models have become the new fashion icons,” said Tommy Ton, the Toronto-based publisher of Jak & Jil, a photo blog that charts stylists’ and editors’ progress to and from the fashion tents. Their look and quirky glamour have, in fact, inspired a flurry of advertising campaigns, product introductions and fashion lines. “Even celebrities follow their lead,” Mr. Ton maintained.
They do, in fact, seem to be wielding an influence that is, ironically, poised to outstrip that of the magazines they serve. “You’ve got people interested in fashion in Middle America going to these Web sites and studying these people,” said Gregory Littley, a social media and branding consultant in New York. They are “using the blogs as a resource with which to educate themselves.
“To parts of America that aren’t exposed to Paris, New York or Milan,” Mr. Littley added, “those sites are a bible, a window on the culture that they take as gospel.”
Indeed, the widening appeal of a cluster of high-ranking stylists marks a kind of sea change. “Today, if I were to stop a young girl in the street in Stockholm and ask her, she would probably know who Carine Roitfeld is,” Jens Grede observed in Industrie, the London-based magazine that he co-edits and that caters to fashion insiders. “Five years ago she would never have known.”
Style-struck viewers might identify Ms. Roitfeld by her form-fitting dresses, dominatrix footwear or the swag of dark hair that falls over one eye and grazes her finely etched cheekbones; they could as readily pick out Ms. Dello Russo by her theatrical, straight-from-the-runway looks: big shoulders, big furs, baroque accessories and cascades of drapery; and Ms. Lanphear by her platinum boy bob, spiky jewelry and biker coat. And they might know Ms. Battaglia by her offbeat classicism — back-swept hair, creased trousers and breezy, trend-proof dresses. Would-be insiders themselves, those blogophiles already are more than glancingly acquainted with a handful of fashion stars who invade their living rooms each week by way of shows like “Project Runway.” They formed a sizable part of the audience for “The September Issue,” a film documentary that made an unlikely pop star of Grace Coddington, the creative director of American Vogue. And some can parrot the sayings of Rachel Zoe, the Hollywood superstylist who is given to breathing “I die” in broadcasts of “The Rachel Zoe Project” on the Bravo network.
Stylists who dress celebrities or direct fashion shoots and put together runway looks for prominent designers, were once fashion’s unsung worker bees. “They have been inspiring designers for years,” said Andrew Rosen, the chief executive of Theory, a fashion brand that featured a roster of prominent stylists in a recent store and Web campaign. “Now they’re inspiring consumers.”
Fashion professionals and civilians alike are drawn by the editors’ evident passion, said Ms. Lanphear, one of Jak & Jil’s most popular subjects and the heroine as well of several fan sites devoted exclusively to her racy look. “They communicate that passion by wearing runway pieces styled in new ways, in everyday situations,” she said. “That’s what’s so inspiring.” (Elle.com is capitalizing on Ms. Lanphear’s visibility by featuring her on its site, where she shares her insights with readers.)
 The fashion idiosyncrasies of stylists certainly appeal to Tiffany Fung, a senior at Oberlin College in Ohio, and a devotee of blogs like Face Hunter, Lookbook and Styleclicker. The women photographed on those sites “are presenting fashion masterpieces,” Ms. Fung enthused, “and, for the most part, my job is to try and interpret their ideas for myself.”   Maya Chayot, a communications major at the State University of New York at Purchase, routinely scans the blogs for photographs of models and stylists she admires. Those people offer a glimpse of fashion that is “more authentic and eclectic than the fashion magazines,” said Ms. Chayot, 21, one that is “more obtainable for me.”

Updated weekly, or even daily, the blogs themselves are “much more current than other mainstream media outlets,” said Mr. Littley, the branding consultant. They are providing their audiences with “an instant window to the fashion world — one they don’t read about in Us Weekly.”

Or, generally speaking, in the leading fashion publications, which have traditionally attracted readers over 30. Though some have sought to capture a younger readership, offering a smattering of cover subjects scarcely out of their teens, such efforts have gone largely ignored. Between 2000 and 2010, the median age of female readers of fashion magazines stayed fairly steady, according to GfK MRI, a media research company, climbing only slightly, from 34.2 to 35.4 at Vogue, from 40.6 to 42.6 at Harper’s Bazaar and from 32.3 to 32.6 at Elle.

But style professionals say that the fashion glossies carry little weight with women in their teens and 20s. As Mr. Grede of Industrie noted, “a substantial part of the global readership has been migrating online.”

Ms. Fung is typical. “I rarely look at Vogue or Bazaar,” she said. “But The Sartorialist is synonymous with my morning coffee. It is close to religion for me.

  A quick preview of the forthcoming documentary of Anna’s tour through the cities of fashion. Stay tuned for the first episode to be released soon on modecracy.com Source: www.modecracy.com

“I am very glad to have inauguratethis new site of  creative young Italian,  MODECRACY.com  with the teaser of myWORLD FASHION TOUR. First chapter coming soon…”Anna

Emilio Pucci

Victoria Beckham

Moschino

Dolce & Gabbana

Lanvin

Valentino

Worth

Francesco Scognamiglio

Nina Ricci

Alexander McQueen

Joseph Altuzarra

Gianfranco Ferrè

Louis Vuitton

Photo Credit: Giampaolo Sgura
Styling: Anna Dello Russo
Hair: Franco Gobbi @ Close Up Milano
Make up: Jessica Nedza @ Close Up Milano
Fashion Assistants: Aurora Sansone, Viviana Volpicella, Kisha Jones
Source: 10 Magazine
Text by Natalie Dembinska

“There are many FACES
to my personality.
 That is why I love clothes so much.
 
It’s more like a DIFFERENT
EXPRESSION OF MYSELF.
I don’t even know what I am.
 
For me, fashion is perfect, as it conceals a lot
and I find it quite therapeutic.
It helps me survive as I CAN MAKE MYSELF
FEEL BETTER hypothetically.
 
I can hide my insecurities and think positively.
FASHION IS MY MANTRA.”
Anna

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